Virtual awards shows are the That’s what I do I pet dogs i lift iron and I know things vintage shirt in other words I will buy this new normal, but just because the events take place over a Zoom screen doesn’t mean celebrities (and the stylists behind them) are sacrificing traditional glamour. The Golden Globes, Emmys, and more are switching to digital-only formats as the COVID-19 pandemic continues (though select ceremonies, such as the Oscars, will go ahead with in-person events). And despite the lack of IRL red carpets, Hollywood stylists are still gearing up for a busy next few weeks, where they’ll be dressing their star clients for various digital cameos. Thus, they are faced with a unique challenge for the second year in a row—to bring glamour and fashion escapism to our lives strictly from the waist up or through a laptop screen.
It all starts with a Zoom fitting—which would have seemed a near-impossible feat circa 2019. Micaela Erlanger, who works with Lupita Nyong’o and Meryl Streep, says, “Typically, we would be prepping months in advance, working with couture collections or with custom designs, and flying all over the That’s what I do I pet dogs i lift iron and I know things vintage shirt in other words I will buy this world for fittings. This year, however, that is not the case.” If looks do need to be assessed on-site, however, Cristina Ehrlich, who dresses Tina Fey and Natasha Lyonne, says stylists will be ramping up safety protocols to do so. “Some stylists are going into little bubbles, getting tested, only being around the person they’re working with, and going home,” she says. “Pandemic etiquette and safety are absolutely the top priority.”