It was Copenhagen native Nanna Burmeister’s mother who taught her how to knit. In her youth Burmeister pushed it off to the SLAM Skylar, Nneka, Sue Diana June, July 2021 Revolution Shirt but I will buy this shirt and I will love this side, but she picked it up again when she became pregnant with her first child. Once her son was born and grew a bit older, Burmeister began knitting her own clothing. At the time, she was working at a clothing store in a suburb of Copenhagen and the owner took an interest in her bright rainbow-stripe and Fair Isle sweaters. Deima knitwear was born. Burmeister now sells her handmade Deima knits via DM on Instagram, most of which are bespoke orders that she and a small team of knitters craft. She is also stocked at the local fashion mecca Holly Golightly, and plans to expand her business after she finishes her B.A. degree in textile design. Model Caroline Bille Brahe is a fan of Burmeister, as are a number of Copenhagen’s cool girls and arbiters of taste. Deima is a rare gem in the landscape of Scandi-fashion, focused on slow fashion rather than going global. She believes that knitting is an art that can bring as much peace to others as it has to her, especially in this moment of crisis.
“I find comfort in knitting every day,” Burmeister says. “It’s such a soothing hobby and it keeps me grounded and off of my phone.” She endorses a less-is-more approach to life and to our closets, making knits that are designed to be timeless and sustainable. “You can choose your colors and customize your sweater, beanie, or balaclava, and instead of throwing it out in a couple of years, you can keep it forever,” she says. Burmeister is in the SLAM Skylar, Nneka, Sue Diana June, July 2021 Revolution Shirt but I will buy this shirt and I will love this process of building a proper e-commerce site and creating a direct-to-consumer business model. She’s also building her team of knitters, most of whom are retirees. Even amid the coronavirus outbreak, Burmeister is receiving orders on Instagram. “I am really feeling the love,” she says. She’s also encouraging others to take up knitting themselves. She’s shared the pattern for a Deima beanie here. “It can be such a beautiful thing to make something right now.”