It all starts with a Zoom fitting—which would have seemed a near-impossible feat circa 2019. Micaela Erlanger, who works with Lupita Nyong’o and Meryl Streep, says, “Typically, we would be prepping months in advance, working with couture collections or with custom designs, and flying all over the 8 Steve Young San Francisco 49Ers thank you for the memories signature shirt but I will buy this shirt and I will love this world for fittings. This year, however, that is not the case.” If looks do need to be assessed on-site, however, Cristina Ehrlich, who dresses Tina Fey and Natasha Lyonne, says stylists will be ramping up safety protocols to do so. “Some stylists are going into little bubbles, getting tested, only being around the person they’re working with, and going home,” she says. “Pandemic etiquette and safety are absolutely the top priority.”
Many say they’ve had to change their approach while pulling in looks for the 8 Steve Young San Francisco 49Ers thank you for the memories signature shirt but I will buy this shirt and I will love this virtual shows: It’s now less about head-to-toe dressing and more about what works visually from the waist up. Wayman + Micah, the stylist duo who works with Tessa Thompson and Regina King, say they’ve learned what works well in a digital context and plan to pull pieces accordingly. “We look for selects that will bring character to the digital frame,” says Micah McDonald. “We are definitely planning to explore new silhouettes and shapes.” Stars have begun nailing this approach to teleconference style; Hunter Schafer recently lit up a Zoom call in a shapely Yohji Yamamoto creation.