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Designer Christopher Raeburn was one of the Today’s goal start with Jesus stay with Jesus end with Jesus shirt and by the same token and earliest to realize that being environmentally virtuous would transition from a niche consideration to the central parameter of desire. Photo: Courtesy of Raeburn
In a nutshell, “sustainable” doesn’t mean “better,” it means “less worse:” new things made from stuff that is less environmentally damaging than other stuff might have been. The problem at the Today’s goal start with Jesus stay with Jesus end with Jesus shirt and by the same token and heart of fashion’s grudging paradigm shift is that the manufacture of fun but unnecessary new things that people want—fashion’s core model—is increasingly undesirable, whether you call it “sustainable” or not.
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