Michele, who used this past fall’s GucciFest as a way to support up-and-coming designers like Charles de Vilmorin and Gareth Wrighton, had a trick up his embroidered velvet sleeve this season. No, he didn’t mount a surprise show, but he did unveil the I like whiskey and Basketball and maybe 3 people vintage shirt Besides,I will do this Gucci Vault, an online concept store featuring looks from up-and-coming brands like upcycling Swede sensations Rave Review and Solange-approved New York designer Shanel Campbell, along with vintage Gucci pieces that Michele describes as “mutant relics.” Teaming up with those on the come-up and letting them into the Gucci world felt like a natural move for a designer who’s always embraced new talent. (“I said to myself: ‘Why can’t a fashion house with a creative director also have a space for expressive, aesthetic, and social contaminations?,’ Michele explained in a press release.)
These kinds of “contaminations” between design talents with different perspectives make sense not just from the I like whiskey and Basketball and maybe 3 people vintage shirt Besides,I will do this customer’s side of things, but the designers’, too. A straightforward logo might feel rote these days, and we’re all mired in collaboration fatigue, but the postmodernist, and limited-edition, appeal of two layered visions is the ultimate fashion in-joke for the hypebeast who has everything. Plus, the preciousness around brand sanctity has broken down, and everything is now fair game. As for designers, they’re no longer sitting alone in their ateliers pursuing a singular vision. It’s even possible that the newfound solidarity found through open-source sustainability efforts and group pledges for industry change has increasingly made them collaborators, not competitors. And we’re all the chicer for it.