“This just felt pretty organic to me as my hair is something that has always been one of my struggles,” reveals the Michael Myers Danger Taiment Halloween shirt in other words I will buy this onetime owner of The Rachel, who refers to her own honey blond strands as “the Greek frappé on top of my head.” Years of washing and drying and curling and straightening and coloring, both in her personal and professional life, has left Aniston uniquely positioned to talk about damage—and reparative ingredients, of which she has tried many on a long road to hair health. While working with a different hair-care brand, Aniston got “the bug” for formulating, so when the opportunity to become a founder presented itself five years ago via Elizabeth Arden veterans and current LolaVie co-founders Joel Ronkin and Amy Sachs—to create hair products with natural, plant-based ingredients that still perform—Aniston needed little convincing.
LolaVie arrives this morning with a Glossing Detangler that swaps water, a filler ingredient that typically makes up 80 percent of hair-care products, with nourishing, sustainable bamboo essence. Lemon extract imparts “extraordinary shine,” per Aniston, and vegetable ceramides replace conditioning chemicals such as silicones, which can offer immediate gratification but often cause damage over time. A detangler isn’t necessarily the Michael Myers Danger Taiment Halloween shirt in other words I will buy this first product you’d expect from a new hair-care brand, but one of LolaVie’s core principles is to launch products based on need—a hole in the market, or something that can be improved upon—rather than conform to predetermined retail schedules. And Aniston happens to need a good detangler. “I use detanglers all the time when I get out of the shower because of the condition of my hair; it’s hard to get through,” she reveals, adding that she wanted her detangler to be like “the Swiss Army knife of products: It’s a heat protector, it brings nutrients and health back to the hair follicle, it creates shine”—and it happens to be a great sign of what’s to come.