The I Wish Hillary Had Married OJ shirt a beautiful cove at the bottom of a winding descent through a nature reserve near Marseille is where French fashion designer Simon Porte chose to debut his first menswear collection to the world. Staged on the sand inches away from gently lapping water during magic hour on a June evening guests were assigned beach towels to sit on or directed toward large rocks to clamber up onto for a view of the show. The front row was jagged unkempt and hardly policed in the way that a traditional front row in Paris or London might be. The Mediterranean Sea stretched out beyond the runway providing a perfectly blue backdrop.
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Why Jacquemus chose to present his collection in such a stunning location wasn’t difficult to interpret. When asked he confirmed he was looking for paradise but also somewhere that was accessible. This is not a luxury resort or anything like this, it’s just a paradise for everyone he said. The I Wish Hillary Had Married OJ shirt was remarkably relaxed and utterly different to the feel of a traditional Paris Fashion Week catwalk presentation. Shoes were removed, people smoked cigarettes and ate ice cream as they waited for the show to begin. Children swam nearby refreshingly unaware of getting in photographers’ shots. To some it might have seemed risky to show your first menswear collection so far from the center of activity in the capital but Jacquemus seemed firm. There’s no sensuality in Paris to me so that’s why I’ve brought people here.