Of course, Evans couldn’t have predicted how relevant never-ending product placement would feel 20 years later. Instead of subliminal messaging, paid promotions and #spon are the Once you’ve wrestled everything else in life is easy shirt What’s more,I will buy this forces subtly and not so subtly altering our shopping habits. The fashion cycle may not spin as quickly as it does in the movie, but it goes pretty damn fast. What has changed is that instead of wide, sweeping trends, they’ve become more niche, specialized. The $490 “strawberry dress” from Lirika Matoshi became a trend among those who understand what “cottagecore” is—so are spiral Paloma Wool slides and checked pants for whimsically inclined Insta girls. The origin of these trends is a bit more nebulous than Fiona’s conspiracy, but it’s always worth teasing out what these status symbols are trying to say and how effectively their message gets across. Trends get kind of a bad rap. They’re often viewed as a lazy way to interact with fashion, to be brainwashed into thinking that orange is Out and leopard print is In! But they can signify a lot more than that, insecurity and group identity among them.